Unlock founder-led sales

Build a GTM engine that scales from $0 to $20m

We de-risk sales for you & give you the tools to scale to Series A and beyond

“When we started working with Frank we had very little sales process, a janky CRM, everything was founder-driven, and no idea of 'what great looks like' in terms of actually building a sales engine.  Fast forward - we've assembled a great team of AEs, Sales Leadership & founding Marketer.  We've implemented SFDC and sales best practices (+ rigor) and a playbook.  Most importantly, we've set up our initial team to ramp successfully.  If you're in the early innings of B2B sales and are looking to avoid mistakes while gaining a force multiplier and trusted advisor, work with Frank.”

Jesse Zhang, Co-founder & CEO at Decagon

“Frank has a unique ability to define a strategy, align the team and drive execution that achieved our goals. Frank built our enterprise sales effort and developed the strategy to focus on financial services. This led to our success closing top tier banks within the first year of launch”

Stephen Ehikian, CEO Airkit & founder at RelateIQ

“Frank helped us learn the craft of early-stage sales quickly and efficiently.  We started with testing outbound channels to see what worked.  Then we revamped our first call deck and how we present pricing & ROI.   From there we worked on up leveling the first two calls with discovery, customer stories, etc.  Frank also coached us through deals - execution, strategy - and listened to calls to provide actionable feedback.  Together we were able to land some key customers at our stage and build an understanding of what great founder-led sales looks like.”

Justin Meretab, Co-founder & CEO at Layer Financial

“Frank helped us build our v1 playbook along with introducing us to our founding sales teammate.  We saved months of learning working with an experienced and strategic operator like Frank on all things revenue.  If you need sales help 0-10m, work with Frank” 

Ben Emmerich, CEO at Tusk Logistics

“Frank and I have known each other for years and he was one of the first people that came to mind when we started looking for a sales advisor to help with early product vision & sales foundation.  While our engagement with Frank was unique and different than most of his typical engagements, Frank was a true partner to us. Frank operates directly & honestly, and helped us get the product to a position ready to bring to market.” 

Corry Pitt, Co-founder & CEO at Wiser AI

“We worked with Frank to help level-up our previous sales motion.  I had known Frank since his Talkdesk days and always respected how he operates and builds relationships.  We were lucky to get his advice on everything from outbound, running calls, and ‘what great looks like’ from top to bottom.  One of the best things Frank did for our team was a recorded mock demo we used to enable our small team and translate into better sales execution & net new customers.” 

Daniel Latzman, CEO at Myndbend

“I worked with Frank in the early innings of my startup - pre revenue. I knew nothing about sales and needed to learn fast. Frank was exactly what I needed.

After three months together, I went from zero to running a sales process on my own. Frank watched every sales call and showed me exactly what to fix. He was always available to help with tricky accounts, editing emails, or understanding customer feedback.

Frank has clearly done each role (SDR > AE > Leadership) and brings a “keep it simple, no BS” approach to his work. I regularly recommend Frank to other technical founders looking to learn quickly from someone who's experienced and cares.”

Bradley Barry, CEO at Lateral Energy

working with world class investors

two ways to work together…

Executive Sales Coaching

  • Hands on sales coaching for founders

  • Standing weekly online call

  • Asset creation

  • What ‘great looks like’ from ICP, to inbound/outbound, to running cycles

  • Hiring your founding rep(s)

Fractional Sales Leadership

  • For sales teams from $2-30m in revenue

  • What ‘great looks like’ from sales cadence, pipeline management, forecasting, CRM

  • Standing weekly workshop session and call coaching for reps

  • Interviewing & hiring the team

common projects

Hiring

  • Founding sales candidate profile, comp, quota and interview process 

  • Interviewing

  • Recruiter network

  • Capacity Modeling

  • v1 Sales Playbook

Top of Funnel

  • TAM and ICP exercise

  • TOFU Review

  • Building a database of leads

  • v1 Playbooks for Inbound, Outbound, and Conferences

Mid Funnel

  • First Call Decks

  • CRM strategy

  • Pipeline & Forecast Reviews

  • Buyer’s journey

  • MEDDPICC

  • Pricing & Positioning

  • Negotiating Contracts

Frank Golden, Principal

Partnerships

I have a trusted network of experts to help clients - outbound, recruiting, marketing, CRM implementation, fundraising, contracts, and software.

Quality

I only work with 5 clients at a time and only work through referrals.

I’ve done 0 to $10m four times as an operator

Battle Tested

I’ve done every role. Inbound & Outbound SDR, AE, Manager, Director, and VP.  I know the funnel from top to bottom.

For the last 12+ months I’ve helped ~15 startups on their journey from seed to A & beyond.  
 

I help you de-risk sales in the earliest days.

past & present clients

client news