Unlock founder-led sales
Build a GTM engine that scales from $0 to $20m
We de-risk sales for you & give you the tools to scale to Series A and beyond
“When we started working with Frank we had very little sales process, a janky CRM, everything was founder-driven, and no idea of 'what great looks like' in terms of actually building a sales engine. Fast forward - we've assembled a great team of AEs, Sales Leadership & founding Marketer. We've implemented SFDC and sales best practices (+ rigor) and a playbook. Most importantly, we've set up our initial team to ramp successfully. If you're in the early innings of B2B sales and are looking to avoid mistakes while gaining a force multiplier and trusted advisor, work with Frank.”
Jesse Zhang, Co-founder & CEO of Decagon
“Frank has a unique ability to define a strategy, align the team and drive execution that achieved our goals. Frank built our enterprise sales effort and developed the strategy to focus on financial services. This led to our success closing top tier banks within the first year of launch”
Stephen Ehikian, CEO Airkit & founder of RelateIQ
“Frank helped us build our v1 playbook along with introducing us to our founding sales teammate. We saved months of learning working with an experienced and strategic operator like Frank on all things revenue. If you need sales help 0-10m, work with Frank”
Ben Emmerich, CEO Tusk Logistics
working with world class investors
two ways to work together…
Executive Sales Coaching
Hands on sales coaching for founders
Standing weekly online call
Asset creation
What ‘great looks like’ from ICP, to inbound/outbound, to running cycles
Hiring your founding rep(s)
Fractional Sales Leadership
For sales teams from $2-30m in revenue
What ‘great looks like’ from sales cadence, pipeline management, forecasting, CRM
Standing weekly workshop session and call coaching for reps
Interviewing & hiring the team
common projects
Hiring
Founding sales candidate profile, comp, quota and interview process
Interviewing
Recruiter network
Capacity Modeling
v1 Sales Playbook
Top of Funnel
TAM and ICP exercise
TOFU Review
Building a database of leads
v1 Playbooks for Inbound, Outbound, and Conferences
Mid Funnel
First Call Decks
CRM strategy
Pipeline & Forecast Reviews
Buyer’s journey
MEDDPICC
Pricing & Positioning
Negotiating Contracts
Frank Golden, Principal
Partnerships
I have a trusted network of experts to help clients - outbound, recruiting, marketing, CRM implementation, fundraising, contracts, and software.
Battle Tested
Quality
I only work with 5 clients at a time and only work through referrals.
I’ve done 0 to $10m four times as an operator
For the last 12+ months I’ve helped ~15 startups on their journey from seed to A & beyond.
I help you de-risk sales in the earliest days.
I’ve done every role. Inbound & Outbound SDR, AE, Manager, Director, and VP. I know the funnel from top to bottom.
